Your Personal Data
We collect “personal data”, which is information that identifies a living person, or which can be identified as relating to a living person.
When we talk about “you” or “your” in this policy we mean any living person whose personal data we collect.
Personal data we hold
We hold the following categories of personal data:
Personal data you provide
We collect data you provide to us. This includes information you give when you communicate with us, apply for membership, purchase tickets, products or services, sign up to receive communications from us, make a donation, apply for employment, volunteer or enter into a contract with us. For example we may hold:
• personal details (name, gender, date of birth, email, address, telephone etc.)
• your response to a special The Museum of Decorative Arts event or your intention to meet a member of our staff;
• details of the ways in which you wish to be contacted by us.
Personal data generate
Your activities and involvement with the Museum will result in personal data being generated. This could include:
• details of your areas of interest in the Museum’s collection
• your visits to our study rooms and libraries
• your attendance at special events
• where you have asked us for information or written to us;
• your visits to our websites
• images of you captured by our CCTV systems
• your use of our public wi-fi and our audio guides
• your purchasing history;
• how you’ve helped us by volunteering or by donating money or objects to us, or
• where you have applied for a job with us.
Personal data from third parties
We sometimes receive personal data about you from third parties, for example, if we are partnering with another organisation or where we may use third parties to help us conduct research and analysis about you to determine the success of our public offer and to help us provide you with a better experience (and this can result in new personal data being created).
We may collect information from social media about you, or if you post on any of our social media pages.
Occasionally, we may collect personal data about you (for example if you are particularly well known or influential) from the media and other publicly available sources. This may come from public databases, news or other media. The sort of information we obtain from these sources might include details of other charities you may support and indicators of your leisure interests and financial status such as house value or post code.
Special category (‘sensitive’) personal data
We do not normally collect or store special categories of personal data. However there are some situations where we may need to do so. These may include, for example, if you work or volunteer with us or apply to do so, or if we need to know about any access, medical or dietary requirements you, or someone in your care, may have.
How we use your personal data
We only ever use your personal data with your consent, or where it is necessary in order to:
• enter into, or perform, a contract with you;
• comply with a legal duty;
• protect your vital interests;
• carry out a task in the public interest; or
• for our own (or for a third party’s) legitimate interests, provided your rights do not override these interests.
In any event, we will only use your personal data for the purpose or purposes for which it was obtained.
We use your personal data to communicate with you in order to promote our activities and events and to help with fundraising. This includes keeping you up to date with our exhibitions, events and products in our shops, and to send you general information about fundraising, membership and other ways you may be able to support us or benefit from The Museum of Decorative Arts.
We use your personal data for administrative purposes including:
• receiving donations (e.g. direct debits or gift-aid instructions);
• maintaining databases of our Members and other supporters;
• processing membership subscriptions;
• performing our obligations under Membership contracts and other supporters’ agreements;
• managing custody of our collection including our intellectual property rights;
• carrying out due diligence to meet our compliance duties (for example, before making any acquisition into our collections, accepting financial support or making agreements for the supply of goods and services);
• processing enquiries and requests for information;
• managing feedback, comments and complaints we receive;
• fulfilling orders for tickets, goods or services (whether placed online, over the phone or in person);
• helping us respect your choices and preferences;
• recruitment and staff management including pay, tax and pensions administration;
• management of suppliers of goods and services;
• managing your visit to The Museum of Decorative Arts (e.g. health and safety; security, lost property, cloakroom and incident management);
Internal research and profiling
We carry out research and analysis on our visitors, Members and other supporters to determine the success of our public offer and programmes and other activities in the public interest and to help us provide you with a better experience (for example so that you only receive communications about areas of our activities or research you are mostly likely to be interested in).
We may evaluate, categorise and profile your personal data in order to tailor materials, services and communications (including targeted advertising) to your needs and your preferences and to help us to understand our audiences. For example, we may keep track of the amount, frequency and value of your support including your philanthropic involvement elsewhere. This information helps us to ensure communications are relevant, timely and in the best interest of our charitable purposes.
Disclosing and sharing your personal data
We will never sell your personal data.
If you have opted-in to marketing, we may contact you with information about our selected partners. These communications will always come from us and will usually be incorporated into our own marketing.
We may share your personal data with contractors or suppliers who provide us with services. For example, we may use a mailing house for the distribution of The Museum of Decorative Arts Magazine;
Fundraising and marketing communications
Unless you have already given us your email address or telephone number so that we can tell you about making donations to us or about the supply of goods and services, we must ask you to “opt-in” to receive fundraising and marketing emails from us. You have the choice as to whether you want to receive or continue to receive these messages. You are also able to select how you want to receive them (post, phone, email, text) and to change your preferences at any time.
When you receive a communication from us, we may collect information about your response and this may affect how we communicate with you in future.
We employ a variety of physical and technical measures to protect information we hold and to prevent unauthorised access to, or use or disclosure of your personal data.
Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Staff receive data protection training and we maintain a set of data protection procedures which our staff are required to follow when handling personal data.
The Museum of Decorative Arts premises are protected by CCTV and you may be recorded when you visit the Museum. We use CCTV to help provide a safe and secure environment for visitors, for our staff and for the collection and to prevent or detect crime.
The system is managed in accordance with our standard operating procedures and with good practice guidance issued by the Information Commissioner’s Office. CCTV images will only be accessed by authorised security staff and are stored for up to 30 days, unless flagged for review.
Retention of your personal data
We will only retain your personal data for as long as it is required for the purposes for which we collected it (e.g. we have a genuine and legitimate reason and we’re not harming any of your rights and interests).This will depend on our legal obligations and the nature and type of information and the reason for which we collected it. For example, should you ask us not to send you marketing emails, we will stop storing your email address for marketing purposes; however we will need to keep a record of your preference.
We continually review what information we hold and will delete personal data which is no longer required.
Control of your personal data
We want to ensure you remain in control of your personal data and that you understand your legal rights, which are:
• the right to know whether we hold your personal data and, if we do so, to be sent a copy of the personal data that we hold about you (a “subject access request”) within one month;
• the right to have your personal data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason);
• the right to have inaccurate personal data rectified;
• the right to object to your personal data being used for marketing or profiling; and
• (where technically feasible) the right to be given a copy of personal data that you have provided to us (and which we process automatically on the basis of your consent or the performance of a contract) in a common electronic format for your re-use.
There are some exceptions to the rights above and, although we will always try to respond to any instructions you may give us about our handling of your personal information, there may be situations where we are unable to meet your requirements in full.
If you would like further information on your rights or wish to exercise them, please contact our Data Protection Officer at the address below.
Should you wish to make a subject access request, we can provide you with a template form which includes guidance on how to do this. Please contact us for a copy of the template for a subject access request.
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Links to other sites
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